Rhino Steel Cladding are suppliers and manufacturers of all major types of roofing sheets and wall cladding sheets based in the West Midlands.Launch Website /
The initial brief was focused on addressing the declining performance of the website, in what is a very competitive market. There was a requirement to drive more organic traffic to the site too, both via Social and organic web traffic.
Alongside this the client wanted a more straightforward and easier to access CMS system that they could update product information and content without the need of continual developer support.
As with all projects we carried out an initial audit into the site’s and Social performance to understand what needs fixing. Following this we recommended the following;
Re-building the current website in WordPress, a CMS that powers 30% of all websites on the internet due to its ease of use and extensibility.
The website was successfully re-built in WordPress following liaison with Rhino Steel Cladding’s previous agency. The website re-build resulted in, increased traffic to the website month-on-month and over 50% of their desired keywords experiencing increases or no change to rankings. In addition to this, overall engagement across all social media channels increased by 28% since the initial three months of activity.
Regular reports and catch-ups resulted in a very positive relationship with both directors at Rhino Steel Cladding, allowing us to act as a virtual marketing department which supports their marketing functions, allowing both Rob and Karen to concentrate on their day-to-day roles. This has also generated additional work including the creation of blog posts for their website.