Client background   /

Matching a client's brand to the high quality products they deliver.

Unicon are a foam conversion business based just on our doorstep in Halesowen, West Midlands. They identified that their rather old fashioned and tired website wasn’t representing their business as they wanted it to, and when compared to their competitor’s websites it wasn’t stacking up well at all. It was also not performing well in Google rankings and wasn’t mobile responsive. As a result, new business was suffering due to the lack of enquiries received through the website, which was almost zero. They needed a complete overhaul!

Launch Website   /
Services  /
  • Design
  • Websites
Sector  /
  • Industrial

The challenge  /

The challenge was to give Unicon a fresh and modern new website which reflected the personality of the business, promoted their capabilities, performed well on Google and was better than that of their competitors. They wanted to see measurable results in the form of new leads being generated through the website.

Our idea  /

Following on from our meetings with the client, with their brief in mind and some market research, we suggested a package which included the following;

  1. A brand refresh to update the current logo which was looking a little dated.
  2. Updated and modern photography which focussed on the team members and facilities rather than products.
  3. A video showing the complete product lifecycle, taking the viewer through the complete process from a client briefing to the completed job going out of the door. This would be placed on the front page to help with Google rankings by increasing the average time on page.
  4. Professional copywriting to correctly set the tone and to help with organic on-page SEO and to portray the correct ‘voice’ and personality of the business.
  5. A brand-new website design that is modern and easy to navigate.

The results  /

Unicon are thrilled with their website. They now feel proud for clients, prospects and competitors to see the website, and business is booming in part thanks to new business which is being generated through the website as a result of their vastly improved Google rankings. An all-round success!