There’s so much more to say… and now you can.

Twitter announced on Tuesday (7th November 2017) that they would be increasing their character limit. After testing the new limit with a small group of users, Twitter has officially rolled out the new 280-character limit to users around the world.

Of course, this rollout came with its fair share of backlash. Although the company have said the increase in characters will make it “easier and faster for everyone to express themselves”, users are worried this change will disrupt the fast-paced, real-time nature of the site, by encouraging more expansive paragraphs.

Interestingly, during their testing, only 5% of Tweets sent were longer than 140 characters and only 2% were over 190 characters. Although we should expect a spike in characters for the first few weeks after the launch, it’s likely that this novelty will wear off.

Here’s why at Colour Cubed we think it the best thing since sliced bread… more Tweeting generally means more engagement, with even MORE room for users to express themselves.

If you want to know more about the 280-character limit and how we can help you make the most of every character, feel free to get in touch or Tweet us @ColourCubedUK.

Handy tip – don’t forget that a URL will take up 23 of your characters!

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