Rofuto is a direct translation of the word ‘Loft’ in Japanese.
Working with the management and marketing teams, we developed a sophisticated industrial brand for the 16th-floor izakaya-style restaurant, complete with bespoke illustrations created in-house and inspired by British urban artist Hush.
We chose to work with Colour Cubed because they took time to understand us at the start of the process and that approach was apparent in all of the high-quality work they produced.
It was a real pleasure to work with them.”
— Robin Ford
— General Manager
- Brand design